The SYSTEM 23SS Campaign was shot in a single session at Yucca Valley, about a three-hour drive from Los Angeles.

To enhance the brand's chic mood, we selected The Black Desert House as the location, complementing the vast, sun-soaked atmosphere of the California desert.

SYSTEM 23SS 캠페인은 LA에서 차로 3시간 정도 떨어진 유카밸리에서 1회차로 촬영되었습니다.

캘리포니아 사막이 주는 광활하고 내리쬐는 느낌에 The Black Dessert House를 로케이션으로 섭외하여 브랜드가 갖고 있는 시크한 무드를 더했습니다.

Brand | SYSTEM

Production & Creative Direction : Gusang Jung (Pinproduction)
Production Assistant : Kyubin Kim, Osik Bang, Haeun Jang
Photo : Seonho Park
Film : Hyunho Yoo
Styling : SYSTEM · Uzyu Seong
Hair & Make up : Anna Young
Music : Miseung Kang (Windandwave Music)